Since TFA didn’t mention it, or if it did I missed that bit, here’s the vendor.
My “take off and nuke the entire site from orbit” sense is really tingling with this one.
Some slurry from a past funding round closure:
State DOTs, DMVs, OEMs, fleet management companies and auto dealers, among others, are looking to the RPlate for a myriad of solutions, including streamlined vehicle registration, new opportunities for personalized license plate designs, targeted marketing messaging, emergency alert broadcasting, vehicle tracking and, as electric vehicles popularity takes hold, a unique solution to the growing road usage tax tracking issues faced by states.
“The RPlate has the potential to change the way we think of vehicle ownership - starting first with digital vehicle registration – which is a tremendously inefficient process,” said Stephen Polk, Reviver Auto board member. “The capabilities of the RPlate are unlimited - think automated parking and toll payments, digital parking permits, personalized messaging, and, of course, vehicle specific data and driving behavior analytics for commercial businesses that can be utilized to track vehicles, mileage, etc.”
I’m pretty sure that rule #1 of “Someone comes along with a permanently mothership-connected tracking device that is licensed-not-sold and says that it ‘has the potential tho change the way we think of ownership’” is “I don’t doubt it; and that’s exactly the problem.”
Edit: yes, of course, it’s binding arbitration o’clock(section 14); because it always is.
Edit the second: just in case you actually trust the Reviver guys; all your little secrets will be between you, them, and Verizon, which will definitely work out swell.
Seriously, the present, first it was emergency room ad targeting for next generation ambulance chasing solutions; now this. Thanks a whole goddamn lot.
