Whether it´s design, music, other arts or even politics, economy and the environment, the average person probably doesn´t actively care about it, right until the point when their house has been destroyed by a hurricane and nobody´s coming to help, they are diagnosed with cancer and can´t get treatment, and to top it off, everything around them looks and sounds like shitty corporate pap. So you´re right, the average person doesn´t give a fuck and that´s why I´m getting out of this business soon. Talk about pearls before swine.