Agree on denotation. I used a jarring phrase to get people to read the article and think about children and elders in their care. Made some people on Facebook reallllllly mad in the process! I hope they bolted down their furniture right after being mad.
On a related topic, I’m always amazed to go into California bedrooms and see people have hung heavy art or shelves above their kids’ headboards. Earthquake 101, people!