It’s especially interesting when, in practice, they’ve got some stupidly powerful options for projecting cultural soft power if suitable material were available and not reflexively repressed by powerful old dudes.
Basically any big-budget Hollywood production will throw in some china-service scenes if they aren’t too absurdly discordant with the rest of the movie, just because that’s such an important export market; and Tencent alone has either total or controlling interests in an astonishingly broad slice of video games; the only companies in the same league are the ones with their own console; and maybe EA and Activision/Blizzard.