Useless but fascinating,
Was he also associated in any way with Showbiz Pizza? If I remember correctly Showbiz preceded Chuck E. Cheese, at least in my area, where the Showbiz Pizza was eventually turned into Chuck E. Cheese.
When it was still Showbiz one of my friends took the microphone there one night between animatronic shows and said, “Ladies and gentlemen, we are sorry to report that Billy Bob Bear choked on a piece of pizza and has died. There will be no further shows this evening.”
We then hurried to the exit.