Aside from being unpleasant, this seems like a very optimistic move.
Shaking people down for the use of your name, or to prevent uses that annoy you, is one thing if you are some sort of celebrity selling endorsements or have a deluge of positive press; but if you aren’t people don’t really have much incentive to go begging for your permission rather than just talking about something else or making reference to whatever they think is most recognizable(which probably isnt’ the same thing as what you would prefer) instead of mentioning you by name.
I can’t imagine that the local chamber of commerce and/or tourism booster types are looking for more references to “Um, that biggish one in Ethniclashistan, right? Where some very 20th century stuff happened in the 90s?”.
