From a software development standpoint, “content” has always been regarded as an afterthought, some kind of copy that marketing will write a few days before ship – to us developers, building the infrastructure by which any arbitrary content (and increasingly the meta data describing presentation details) is stored, transported, presented is the real work, despite the fact that really, it’s ALL about the content (think about developing a word processor application or a web plugin).
“Content” as deprecatory and even secondary seeped into the larger industry parlance, but its context and meaning were never quite preserved – it came to imply low wage hacks, journalists and copy-writers whose sole purpose was to provide filler for a website.
