"Content" has the stink of failure (and it's a lie, besides)

My field was servers for a good bit of my working life, so yeah, I know the jargon, but those of us with a foot in both camps (technical and artistic) see the damage that the jargon incurs, in how people who use the jargon tend to misunderstand the relationship between “content” and “presentation” in the broader sense, and tend to see the most important parts of a presentation as “fungible”. Hell, we’ve seen it in this thread. The vocabulary you use to talk about something shapes your viewpoint, and that’s been evident with most of the techs replying on this thread.

If 'content" becomes “fungible”, then, in most cases, the value of a Website/app/help file/ quoi que ce soit incorporating that “content” is next to nil, and all that lovely “presentation” you’re doing amounts to gilding dung. (I use “in most cases” advisedly. I do understand that some information to be presented is both fungible and valuable - search results come to mind as an example. Even then, if the “content” isn’t accurate and apposite, a pretty “presentation” won’t make the search engine usable.)