I think it also reflects how upside down our world of online publishing has gotten. Print is designed after the content, be it story or a catalog or a newspaper. Online, though, we are often forced to design the shop or the blog with dummy content, and face the wrath of the client when they themselves cannot deliver the content (product details are missing or longer than the space provided is a common problem). Seeing the usage of the word “content” merely from the artistic side ignores all of the cases where content really is dynamic, such as weather reports, travel planners, live sports play by plays, web shops, etc.
