I simply don’t agree that looks should be any relationship with policy. And that is even farther than Beauty is in the eye of the Beholder.
So by this transitive policy (which I totes made up, but will stand behind), if a person hurls, “ugly!” as an insult, it insults me. On the other hand, “that policy is doa!” Is a different thing.
I think there is a story about message/messenger.