I think this is part of the key, the other thing he’s addicted to is the fame and attention. It used to be highly lucrative fame and attention during the pillow days , now it has a much lower financial kick. But even negative attention is attention. Also, he just made shit up about how great his pillows were, and received cash and fame, and he may feel that to get back to that level he just has to say the right story and the money/success thing will restart.
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