Designing "technology for women": a flowchart

There’s also the fact that tools pretty much look the same. For example, the average hammer has either a plain wooden handle, or a polished metal handle with a black rubber grippy sleeve, and these two choices are so standardized that it would be obvious than anyone who’s squirreled away the pink hammer has probably filched it from the community toolbox. Not wanting to be caught in general may be as much motivation as not wanting to be caught with a tool that goes against gender stereotypes.

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