Designing "technology for women": a flowchart

You miss the point. This stuff often sells, but reflects poorly on the manufacturer.

For example, Dell makes one computer line. They take the same computer, release it only in fuchsia, purple, and screaming neon pink and market it as “computers for girls”.

Dell can just sell it as a “computer” and include the color schemes in their main line, not a “computer for girls”. I understand why they attempt to market to several demographics at once, but “computers… but for GIRLS” is an abhorrent abstraction. If you don’t care, that’s on you. If you don’t understand what is being discussed here, don’t retreat into the laissez-faire kneejerkery and actually attempt to think creatively about why this male as default techno-savvy assumption affects STEM atoption, etc.

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