Dieter Rams's "10 Principles of Good Design"

Well, the design may be top-notch, but the presentation was awful.

Bad sound (annoying music that is too loud for the voiceover), bad editing (I honestly didn’t have the chance to admire much of the designs because the images kept flipping and scrolling and duplicating all over the screen). If good desing is unobtrusive (rule 5) and simple (rule 10), so is good presentation.

And it could just be because I’m not a fan of the dull, boring colors used (or rather, the lack of colors).

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