Disney almost bought Twitter but backed off because "the nastiness is extraordinary"

While there are differences and Disney is far from a saint amongst companies, their corporate and brand values very much overlap in this area. Where Twitter takes its “moderate centrist”/meet-in-the-middle approach to ideological and social issues, Disney tries to avoid them altogether (ABC News being the exception, and they also assiduously avoid extremes). And where Twitter’s internal governance and public face are both chaotic and ad hoc, Disney runs a tightly controlled ship internally and customer-facing.

Another platform or tech company would have eventually come up with the equivalent of “broadcast SMS”. Unfortunately, alt-right sympathiser/Freeze Peach absolutist Dorsey got their first, so Twitter is what we’re stuck with.

A corporation has a choice about who it platforms and who it doesn’t. A well-run platform – even one that runs on the dodgy engagement-driven advertising-based business model – can make the choice to allow for lots of non-mainstream views to be heard while simultaneously disallowing Nazis, white supremacists, Russian disinformation bots, climate-change denialist astroturfers and other bad actors trying to promote discredited and/or destructive ideas. Twitter, for various reasons, chooses not to make that choice.