I had no idea, other than that it involved explosives; I thought the ‘hoisting’ referred to being blown into the air.
Maybe it refers to the soul being hoisted out of its former container. 
Agreed, he doesn’t care about those investors; but he does care about his Brand, and he knows they will tolerate a partial screwing,
We will find out Any Day Now, since he has to file his intentions prior to any transactions.
Probably something NSFW if you do a search.
