Dollar Tree kills $1 price limit, joining other major chains

[Otherbrother]

@gracchus

And yet none of these chains are changing their names, despite the widespread business-school definition of a brand in part as a promise.

The only one that really bothers me is the “99 Cents Only” chain which has a name with a very specific promise. “Dollar Tree” is a bit more vague of a name. It’s not “The One Dollar Store.”