Dr Bronner's acid-dropping, Burner CEO profiled

How is it I’ve never heard of this soap before? I must be ridiculously oblivious, especially since, according to their website, it’s sold in my favorite place to pick up good locally grown fresh vegetables. Actually when the farmer’s market isn’t open it’s pretty much the only place I know to get locally grown fresh vegetables.

And it looks like a few big chain stores near me carry it too, but I think it’s better to buy a product that aims to do good in a store that also aims to do good.