Yeah, I don’t even think the Ferrari touchscreen is analogous to the Keurig situation anyway. I would be very surprised if Ferrari actually chose the screen as a way to cleverly earn another $100 of profit on a $200K+ car, of which they sell between 6,000 and 7,000 per year. You buy a 200-mph supercar because you want to go very, very fast, not because of how smoothly the Bluetooth works. Cars like that sometimes don’t even have carpets. Some of the stripped down Porsche models don’t even have proper door handles on the inside–just bits of fabric to pull the door closed with–all to save weight and increase performance. They could sell cars like that without any in-car system at all.
