I absolutely HATE the idea of Keurig. You’re absolutely correct, it’s ALL about vendor lock-in. Not to mention the majority of K-cups are not biodegradable and will contribute millions of new tons of garbage in our landfills. And the quality is pretty terrible – weak coffee and the advertised shelf life of the K-cups is years but the pre-ground stuff is just oxidized and nasty by the time you pull a cup. Also high quality vendors like Peet’s charge you out the ass for (once again) grounds which have deteriorated to the point of tasting just like a cup of Folger’s.
That said, this morning when I crawled out of bed an hour earlier than normal (thanks you fucking fantastically ridiculous idiots who developed DST) and pressed the button and got a cup of coffee all under 1 minute’s time, I was kind of inline with the whole Keurig philosophy.
