There might be a bit of competition for the claim of “first playa meme”. I absolutely remember seeing lots of “FUCK WORK” stickers being handed out in '97 by guy at Spiral Oasis named Srini who ran unamerican.com. He’s still got a website up (“quality rebellion at affordable prices”), but I don’t see the aforementioned slogan anywhere… though there are a few new ones that resonate with me. Stickers don’t seem to be available anymore 
The “EAT FUCK KILL” buttons didn’t really make an impression, on me at least, till '98, when according to the article Rusty had more to hand out. I still have that button, got it at Motel 666 I think, where ever that box of old moop is, along with the sticker from Srini.