EcoHelmet: this collapsible paper helmet just won a huge award

I’m in a heavily tourist town. People who rent bikes here usually don’t bother with helmets, yet they are least likely to be regular riders. This means they ride on sidewalks, don’t know local traffic patterns, ride the wrong way on streets, and generally don’t behave like people who ride a bike daily. They’re just out to ride a bike and have a good time, not obey the rules of the road for safe bicycling. I’d like to see bike shops with a bin of these things, and whenever you rent a bike or buy a new one (if you didn’t bring your own helmet), just hand it to the customer as they leave. Fold the cost into your rental fee if necessary.

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