RE Punny title:
About, Great Gob, 20 years ago a company that published a telephone directory did a series of great ads. They showed a funny scene, then a close-up of a Yellow Pages listing relating to it.
One of these showed a bunch of guys, I think in white lab coats, looking intently at this strange gizmo with gears and rotating arms. They stare and point and look absolutely fascinated.
Quick cut to Yellow Pages heading for Riveting Machines.
So, now we’ve found the opposite.
