It’s why I switched from subsidized LG phones to Pixel phones.
To me, having a clean flagship I have total control over is worth paying the premium.
I have ADHD. My only valuable resource is my attention, and it’s very limited. Nobody has a right to my attention, least of all advertizers who are trying to hijack my brain.
That’s why I’m also such an obnoxious evangelist for Ublock Origin, NoScript and cable cutting.