New Yorker comics in a nutshell. Wit, not hilarity. Think of the kind of punchline Eustace Tilley would appreciate.
Or put another way:
Hey, have you heard that one about the difference between me, Wit, and my loutish cousin, Hilarity? No? Okay, so I walk into a bar, you see, very unassuming, and order a martini. Then the bartender, Hilarity, hauls off and squirts me in the face with a seltzer bottle, ruining my nice new camel hair suit, dousing my monocle and my watch fob, soaking my cravat. So, do I let him have what for, and blow my top? I do not. I simply say:
Sorry, I believe I said ‘very dry’.
—Chip Kidd, The Learners
