That pretty much summarises it. Professional content aside, if Average Jane and Joe user don’t know where their content is going to wind up, and don’t know if their friends will even get a chance to see what they posted – why bother?
I quit FB in 2010, but recently, reluctantly, rejoined because I wanted to participate in a group forum hosted on it. I can’t say I saw anything that made me want to go back. I’m still spending more time sifting through the UI than actually engaging in content, and I get more notifications accusing me of knowing this or that user (only right about 30% of the time) than notifications telling me there’s a new forum post. The forum has ~40 members and there are at least two posts a day, so the “join more of the network!” notices got old very quickly.
Ah well. The group’s disbanding in a few weeks (not related to FB – it was a planned end date). Then I can delete my account again.
