That’s the thing though, many folks have tried to get into the medical industries only to find how much of a crap show it is and how much money you waste before they break even. This isn’t the area that techbros think it is where they’ll get a huge wind fall. The only area where I can see this going into their favor is advertising since they can keep fooling firms into buying as much click as they can give (clicks are cheaper than radio or tv ads) even if they’re largely ineffective like their predecessors. But the fact is even advertising is slowly becoming a thing they can’t depend on with ad blockers being far more effective and adopted more widely than they assumed (I think 2018 is the year of the online ad-apocalypse considering).