Their appeal is to the ultra rich, white nationalists and Christian nationalists - mix and match as you desire.
I am 61, white, and heterosexual. I can’t believe how many people cannot see that these are just awful, self-centered, hateful sociopaths and that socioeconomic inequality is probably the greatest driver of all the things they fear. One more clueless, awful billionaire.
Ego, hate and greed are their lodestones.