This gluten thing has gotten out of hand. People are treating it them like carbs (gasp!), even though only a tiny fraction of the population is sensitive. I saw some asshole doctor claiming it’s the cause of all of life’s ills (the sure sign of a snake oil salesman) and that going carb free will make everybody healthy.
And then because “health food” started getting gluten labels (I especially love these on foods that have never had gluten in them, like bags of rice), people started to think that it’s a general health thing and they shouldn’t buy food that doesn’t have that label on it.
Then of course the people to prey on healthfood nuts got into the game with gluten free flours that were $17 for 16oz bag of rice flour with a bit of potato starch in it that will make terrible baked goods.