Fiber Fix: repair tape with embedded super-strong, fast-curing resin

I too automatically thought ‘Wow, that Shark Tank lady’s PR dept sure acts quick’.
Then I wondered if Boing Boing actively advertises products in the form of blog posts that aren’t noted as ads/promos nor are they actual hands-on reviews of the product.

I don’t know BB’s in-house rules but I wonder if they get paid for this kinda thing (I hope they do) or if they’re happy to just have get info about a not-too-exciting new product to post about.