Some of the reasons which I haven’t seen mentioned yet (nearly 200 replies, so I could have missed it):
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To be able to continue to make favorite family recipes;
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To make it easier for one’s kids to have friends over and not serve “weird” food (particularly helpful in the early years);
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To blend in, in group social situations where one doesn’t want to stand out…“what are you, vegan?” at the company cookout;
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To be able to try pretty much any recipe that looks interesting.