Yes.
Google stopped being a ‘real’ company at least a decade ago and became a spreadsheet AI where decisions are not taken for any reason other than “number go up”. Even the ‘web-only’ version of the search engine doesn’t work any more - it is incapable of finding stuff sensibly.
So this pseudo-Forbes seems like a fairly obvious development for anyone who recognised that this was happening but also realised that a solid brand name was going to be necessary to overcome doubtful users.
