Certainly Instamorph is many times (three times) cheaper.
FORMCard is 6 cards for £9, or $12. I just put my set on the scale, a card is 14g (couldn’t find that info anywhere). So 14¢/g.
Instamorph is $10 for 6oz, or 5¢/g.
Marketing/information asymmetry certainly led to me buying this. Post-hoc I can still rationalize it since it seems much easier to work with, and it’s still cheep enough at the volumes I’m likely to use it that you can triple the price and it doesn’t matter much. But still, interesting to see the markup.
