Pop Max (formerly Kix! and then Kix) is a free-to-air children's television channel in the United Kingdom, owned by CSC Media Group. As of June 2014, it broadcasts cartoons, action and adventure series, extreme sports and music videos on Sky and Freesat. Its target audience is 7 to 17-year-old boys. At 06:00 on 19 May 2008, Pop +1 ceased broadcast and was directly replaced on-air with Kix content. Medabots was the first programme to be broadcast under the Kix! identity.[citation needed]
