It’s changing in the US, too. My local store used to be like @DonatellaNobody describes: for vegetarian stuff, you had to go to a little niche in the produce section. You could also only find the organic stuff in its own whole section.
I noticed yesterday that the meat substitutes are at one end of the big meat cooler now. And organic stuff is becoming more mixed in with regular stock.
I think those are both good moves. Those of us who search that stuff out will still find it, but now people who wouldn’t search it out will more likely come across it and might think of giving it a try.
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