Free speech more popular than ever; only racists are less tolerated

My experience is that when someone says something bigoted in my presence, and I have the opportunity to have a conversation with that person, I lovingly and respectfully, point out truths from everyday life that refute his or her bigoted statements. It isn"t long until he or she is backtracking and affirming egalitarian values and the worth and value of the people he or she had denigrated just minutes before.