“Gatorade also agreed to use “reasonable efforts” to abide by parent company PepsiCo’s policy on responsible advertising to children and to disclose its contracts with endorsers.”
This is a true Yoda moment: Do or do not, there is no “reasonable effort”.
I wonder if whoever wrote that would accept an employee stating they would make a “reasonable effort” to abide by company policies about work hours or reporting their time or accuracy of their work.