I thought this was probably the case since otherwise the whole thing didn’t make sense. The kickstarter doesn’t say exactly what they’ll do with the money if they don’t win the auction, but they do acknowledge that possibility and say they have another plan. I’d want details on that plan, but the flip side of that is that I realize it might not be wise for them to share details of a backup plan right now.
I should probably be less cynical about this, I do actually believe that the people doing it are motivated by a desire to preserve the archive of gawker articles and to move forward with independent journalism. I don’t think it’s just a crass scam.