I kind of agree with the hivemind here. Gawker was another internet tabloid clickbait-hole that flaunted any vestiges of journalistic integrity.
I don’t think these people are really worried about journalistic integrity, it’s just using that as a front to try and sucker people into giving them money so they can buy and operate a previously-successful business, enriching themselves in the process.
In other news, who wants to crowdfund my bar tab later?