To be fair, you don’t actually seem to understand the internet. This quote from your original post kinda sums it up:
(emphasis mine)
They didn’t create any software. They added an extra layer of abstraction on top of the plain old internet (which is all that you need to embed photos), which you are required to use so that they can collect user data from your readers. That’s what the complaint is here. They say they’re letting sites use their photos for free, but they’re not. They’re collecting (extremely valuable) user information in exchange for letting sites use their photos.