That is the thing that really got under my skin with this ad / product:

It is pretending to be empowering little girls, but instead just enforcing the same old stereotypes “pastels and pinks are for girls” … girls need “special girl toys”.
As a parent of a 3.5 year old girl this really annoys me.
On the other hand, this toys from trash thing looks awesome http://bigspringenvironmental.com/20-toys-to-make-from-trash/ and I don’t see anything there that is boy / girl only.