I’m a Beastie Boys fan and was aware of their strong feelings about never using their songs in commercials - so when I heard that Goldibox commerical I thought, wow, the Beasties must really support this because I’ve never heard them allow their songs in a commercial. It may be that reaction - the fact that anytime you hear a song in a commercial, the artist has expressly said “yes, you can use that, I am in effect endorsing it” - that caused them to respond to strongly.
The BB do have a huge history of “borrowing” beats to use in their songs, and I have no idea what their history is of allowing other artists to use their beats, or how they’ve responded when other artists have used them without asking, but to me, hearing a Beastie Boy riff in a song and hearing one in a commercial are two completely different things. One I’d interpret as an audio reference or homage, the other… just trying to sell a product.
