The thing that strikes me as baffling is how this ad so dramatically cuts against the “don’t worry, ‘AI’ will just take care of boring stuff so you can focus on what’s important” cover story(or, not entirely unlikely, it was made by people who consider dealing with their pesky broodlings to be irksome boilerplate getting in the way of interesting projects like trying to be a thought leader on linkedin).
It sees like a safe bet that Team Techbro doesn’t actually want to free us from drudgery so that we can pursue creativity and fulfillment; rather than downsizing who they can and squeezing the remainder harder while substituting expensive human contact for marginally adequate bot spew; but spending olympic broadcast ad money to say the quiet part out loud is crazy.
(edit: potentially related paper ‘The findings of the study indicated that the inclusion of the “Artificial Intelligence” term in descriptions of products and services decreases purchase intention’)
