Hasbro trademarks Play-Doh's "sweet, slightly musky" scent

A sample of the scent then has to be sent to the U.S. Patent and Trademark Office for inspection, which Hasbro did in February 2017.

That must have been a wild day in the office. Who do you suppose they tap to evaluate potential scent trademarks? There can’t be enough of them to justify a dedicated specialist.