So… let me make sure I understand this.
AMC is selling tickets to the charity for $10 each.
As in, you give $10 to the charity, they give AMC $10, and AMC distributes a free ticket to a deserving kid.
Why, gee, AMC, what a great humanitarian move. Barely, bravely charging more than full price.
(At my local AMC theatre, a child’s seat for Black Panther at 8:00 is $7.49. That is a 2-d showing.)
Obviously, if they are donating a ticket to the charity for every $10 they raise (for the charity to keep) during this promotion, I’ll gladly change my mind.