The song is still one of my favourites, it just hit me when it came out. Hancock is, well, Hancock!
I also was amazed by the video back then. But then I learned that what seemed to be a clever device to contribute to the robotic, virtual feel of it all was, at the end of the day, something rotten.
“The video features lots of animated mannequins, and was very popular on MTV, winning five video music awards in 1984: Best Art Direction, Best Concept, Best Editing, Best Special Effects, and Most Experimental Video. Along with Michael Jackson and Prince, Hancock was one of the first black artists to get significant airplay on MTV, but he barely appears in the video (he is shown briefly in one of the television sets), which was by design. The video was directed by Kevin Godley and Lol Creme, who also make the Police video for “Every Breath You Take.” Their directive was to get Hancock played on MTV, a daunting task considering the network’s reluctance to play black artists. Keeping the artist out of the video was a way to take the race factor out of it, and it worked.”
Source
I remember reading an interview with the directors years ago. Their brief for the Rockit video basically was “don’t show so much of the black guy”, to put it in a way that prevents the 
from showing up.
