Right now, I don’t think it is. I don’t even think it’s about the company’s future profits. I think they’re looking long-term here. Facebook reacted to mobile, but now I think they’re looking to get ahead of the curve in terms of future interfaces for computers (and therefore social media). I think they’re aping Google a bit here. They’re probably going to spend quite a while playing with it and seeing how it takes off with games, etc. before they actually do anything with it that’s related to Facebook’s core business.
