Not to argue what’s better, but for a long time I used laundry detergent from Amway. Yes, them. I worked out a deal with my neighbor — I’ll buy the detergent as long as you don’t try to rope me into joining. It was really good detergent, and really cheap.
Eventually the neighbor moved. Now we use All Free + Clear, which is WAY more expensive, but it’s well-regarded for cleaning baby clothes (and cheaper than Ivory Snow).