How Big Tobacco invented Donald Trump and Brexit (and what to do about it)

a playbook that dismisses individual harms as “anaecdotal” and wide-ranging evidence as “statistical,” and works in concert with peoples’ biases (smokers don’t want cigarettes to cause cancer, Brexiteers want the UK to be viable without the EU, Trump supporters want simple, cruel policies to punish others and help them) to make emprically wrong things feel right.

Seems to me people have been doing this kind of thing quite effectively for a couple of centuries now.

What we need is a Carl Sagan or David Attenborough of social science — somebody who can create a sense of wonder and fascination not just at the structure of the solar system or struggles of life in a tropical rainforest, but at the workings of our own civilisation: health, migration, finance, education and diplomacy.

Social science is a good deal more malleable than anything Sagan or Attenborough ever dealt with, is it not?

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