Adblock for Chrome has a similar feature…“Click to block ad” or “Block an ad on this page”. With just a few trial and error iterations I can block out all of the unwanted content on any of the pages I frequent. My google results don’t show adwords nor do I see the sponsored results. Yes, there’s a lot more whitespace on the page, but it’s at least not distracting me with crap I don’t want.
BB, I love you (and I’d be willing to pay more than the equivalent of the ad revenue you’d make off my pageviews), but once you started autoplaying video, I was done with the entire sidebar and dickbar.
